Those of you thinking a CDN can make up for far server location (that’s not necessarily true!).That way they can (quickly) support or troubleshoot issues when most of your visitors are awake. It’s also good to have a webhosting company on the same timezone as your core audience. If you have only USA & Europe traffic and no particular core region, I like USA east coast for fast traffic to Europe.If you have worldwide traffic (including Asia/Pacific) and no particular core region, I like USA west coast as perfect location for fast traffic to Europe and Asia.For that reason, many companies in Central/South America still use US-based datacenters like in California, Texas, or Florida (Miami). South America can be unreliable infrastructure.Even Singapore to Australia is borderline “far” by DNS standards (~150ms). Local businesses there need a local datacenter. India/Pakistan, Australia/NZ, Africa are somewhat isolated.Asia is within 80ms between most countries.All of Western Europe is only 40-50ms, very close.Canada and Mexico are close enough as well. The USA is about 80ms from coast to coast.Keep it within 100ms or less, within 50ms is better. Local businesses should get a server as close to their visitors as possible.There are many implications depending on your needs. Ideally, you don’t want your DNS ping time more than 100ms from the server to your visitor’s computer. Obviously, you should pick a server location that’s closest to your visitors. Choose nearby datacenter location (BEG, LOW-MED) Not a big deal for a small site but what about a huge ecommerce site with a $1k/month server bill? 50% cost reduction sounds mighty attractive! 1. If your server can handle double the traffic, theoretically the bill can be twice as cheap. A fast server can handle more visitors than a slow one. The difference isn’t only speed but also a matter of cost (savings). Moving from managed hosting to an optimized VPS or dedicated “bare metal” server will be another night-and-day jump. The difference will be night and day without any site changes. Those of you on cheap $5/month shared webhosting will benefit the most from moving to a managed hosting service or even your own VPS. The goal is to improve our web-server “engine” while decreasing code “weight”, ok?Ĭhanging your webhosting is one of the easiest ways to improve speed. For websites, the web-server is the “engine” and the code is the”weight”. To make a car go faster, you either A) get a stronger engine and/or B) lighten the weight. ![]() Your webhosting speed determines how fast it can process code, and how many visitors it can handle. INTERMEDIATE – working as WordPress contractor.BEGINNER – can Google and follow instructions.Each point will be marked with the level of required skills to implement and the impact it will bring. ![]() Today we will start with the web hosting optimization part. “Faster websites make more money, rank better, and improve overall user experience!” says Johnny. In order to help our readers and customers in gaining higher speed results, we decided to publish a set of articles dedicated to the improvement of website performance using great hints from The Ultimate WordPress Speed Optimization Guide written by Johnny Nguyen. Earlier, the BBC calculated that they lost an additional 10% of users for every extra second their site took to load. Due to Kissmetrics, 40% of site visitors will abandon a page that takes three or more seconds to load. ![]() Having a fast business website is essential for both Google ranking and overall conversion rate.
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